New research conducted shows that 80% of people research business products and services on their tablets.


July 8, 2014

Tablet ComputingA majority, 93%, also purchase products online via their laptops or desktops. Among more than 23,500 executives and consumers in 43 countries, the survey revealed that 50% of them procured IT products for business using smartphones, with 13% spending between $1000 and $3500 USD.

However, a 45% found security concerns troubling, and another 43% are hesitant with unresponsive websites. These two are the most common reasons why executives did not make purchases thru smartphones. Like everyone else, senior executives also want a responsive channel where they can switch from one device to another when making the purchase.

Let’s talk about videos on this end. 75% of the respondents use smartphones, and 87% use tablets to watch online video. Millennials and C-Suite executives have numbers at par with consumers of tablet video with 92% of 18 to 24-year-olds, while 91% of senior executive watches videos on their tablets.

From 2011, tablet ownership among the survey respondents increased to 20% in 2014. “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the always-on culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way,” Christina Carstensen of IDG Global Solutions said.

Is your website responsive?  Are you getting the business you deserve from your marketing website?  Not sure?  As your trusted IT experts we can help you find the right website developer who understands your business and design a website for you that focuses on getting your business, new business.  Call us today or drop us an email.

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