A majority, 93%, also purchase products online via their laptops or desktops. Among more than 23,500 executives and consumers in 43 countries, the survey revealed that 50% of them procured IT products for business using smartphones, with 13% spending between $1000 and $3500 USD.
However, a 45% found security concerns troubling, and another 43% are hesitant with unresponsive websites. These two are the most common reasons why executives did not make purchases thru smartphones. Like everyone else, senior executives also want a responsive channel where they can switch from one device to another when making the purchase.
Let’s talk about videos on this end. 75% of the respondents use smartphones, and 87% use tablets to watch online video. Millennials and C-Suite executives have numbers at par with consumers of tablet video with 92% of 18 to 24-year-olds, while 91% of senior executive watches videos on their tablets.
From 2011, tablet ownership among the survey respondents increased to 20% in 2014. “The ‘mobile evolution’ is having a profound effect on consumers and businesses. It has kick-started the always-on culture, presenting brands with unprecedented opportunities to develop closer relationships with their customers. We have moved beyond media convergence to a convergence of technology and humans, and brands more than ever need to show their human side to communicate in a relevant, engaging and intuitive way,” Christina Carstensen of IDG Global Solutions said.
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