Customer Spotlight
Using AI automation to eliminate daily manual pricing updates for Nelson & Associates
Nelson & Associates depends on timely commodity pricing to help its sales team serve customers with confidence. By partnering with Integris to automate its twice-daily metals pricing updates, the company eliminated a repetitive manual process, improved consistency, and freed employees to focus on higher-value work.
"It took a lot off my plate because I no longer had to worry about forgetting to send the updates."
Anett Pacheco
Marketing and Operations Specialist
Nelson & Associates
"The real value of automation isn't in saving 20 minutes today — it's in reclaiming an entire workday over the course of a month."
Kris Laskarzewski
Chief Transformation Officer
Integris
Nelson & Associates is one of the Southwest's largest electrical manufacturers' representatives, connecting electrical manufacturers with distributors and contractors through responsive service, trusted relationships, and technical expertise.
The company depends on timely commodity pricing to help its sales team serve customers with confidence — and those prices don't sit still.
Eliminating a twice-daily manual process
Anett Pacheco, marketing and operations specialist, manually gathered commodity pricing from multiple websites, created email updates, and sent them to the sales team twice daily.
While each update only took a few minutes, the repetitive task interrupted the workday and consumed valuable time.
"Prior to the automation, I was going to a specific website to look for copper and aluminum pricing. It was a very manual process, and I had to schedule reminders so I wouldn't forget to do it first thing in the morning and again after the market closed."
Anett Pacheco
Marketing and Operations Specialist
Nelson & Associates
Starting small with focused, intelligent automation
Integris worked with Nelson & Associates to replace the manual workflow with an intelligent automation solution. The system automatically retrieves current metals pricing from trusted sources, compiles the information into a consistent, easy-to-read email, incorporates trend charts for additional market context, and delivers the updates to the sales team twice each day without manual intervention.
This "start small" approach let the organization:
- Validate how AI and automation could fit into existing workflows
- Reduce manual effort in a targeted, controlled way
- Build internal confidence through a visible, quick win
The automation was designed after a single discovery meeting and quickly delivered a proof of concept.
"Small, repetitive tasks compound over time. When you eliminate them, you give people back hours they can spend on higher-value work."
Kris Laskarzewski
Chief Transformation Officer
Integris
A quick win that reframed the conversation
The automation now delivers accurate, twice-daily pricing updates without manual effort, eliminating a repetitive process and improving consistency.
But the greatest outcome wasn't simply eliminating a repetitive task. By identifying a focused automation opportunity, Integris helped Nelson & Associates take a practical first step into AI — delivering immediate value without the complexity of a large-scale transformation.
More importantly, the conversation shifted from whether AI could provide value to where it could create value next. By solving one everyday challenge, Nelson & Associates laid the foundation for identifying additional opportunities to improve productivity through automation.
Business impact and ROI
- Automated twice-daily metals pricing updates
- Eliminated repetitive manual data gathering and email creation
- Reclaimed more than six hours of employee time each month
- Improved consistency and accuracy of pricing communications
- Established a foundation for future AI and automation initiatives
Choosing a partner, not a product
Nelson & Associates' success wasn't necessarily the automation, it was about having the right partner to identify a meaningful opportunity and deliver measurable results. A product automates tasks. A partner helps you find where AI will have the biggest impact, implements it securely, and supports your next steps as your business grows.
If your team is spending too much time on repetitive work, don't start with a tool. Start with a partner who can turn AI and automation into real business outcomes. Integris brings together AI, automation, IT, and security expertise to help organizations achieve quick wins and build lasting value.
